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June 13, 2024
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Travel & Tourism Industry will Revive with New Opportunities: TAAI

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Talking about the resilience of the travel trade in facing difficult times and overcoming challenges with great vigour, Jyoti Mayal, President, TAAI mentioned that she is very confident that travel & tourism will revive with new opportunities, new zeal & new outlook. “The demographic is totally changed for both the traveller & destination in the current Covid scenario. We need to adopt the new protocols & procedures. Consumers will want more information about their end-to-end journey, such as which aircraft, which airport to transit and the hotel’s ‘Covid’ cleanliness processes – as people want to make their careful decisions to minimise their risk and exposures for themselves and their families. Search engines will need to supply more information to enable filtering and selections. When people feel safe, they will travel more – as they now know what it is like to be prevented to go to places, they thought they could go anytime. We’ll start to embrace travel in a more conscious way, seeking out smaller brands, hotels and experiences that reconnect us with nature and minimise our footprint,” she stated.

Jyoti Mayal, President, TAAI

Mayal further forecasted that short stays and weekend trips will be huge travel trend in 2022. “International travel will be limited, we will most likely travel locally, more frequently. More road trips for 2022. Packing up the car, with a flexible itinerary is a great way to explore our amazing country. While it’s difficult to predict exactly what tourism will look like in the future, we can expect that travellers will have a greater desire to seek out less crowded attractions and destinations, as well as nature-based experiences. Fortunately, some of India’s key attributes including our wide-open spaces, our relative isolation and our reputation for being a safe destination, will be attractive to draw international travellers when they can travel here again,” she quoted.

“One of the key areas that we are committed to is telling our incredible Indigenous story and celebrating that rich history of the oldest continuous living culture on Earth. Another key focus for us is tapping into an increased desire for, and awareness of, sustainable tourism products and experiences among travellers,” Mayal further added.

The TAAI President also believes that travel restrictions are the main barrier standing in the way of the recovery of international tourism, along with slow virus containment and low consumer confidence. On this, she commented, “The lack of coordinated response among countries to ensure harmonised protocols and coordinated restrictions, as well as the deteriorating economic environment are important obstacles for recovery. The traveller will look for safe-cation, sustainable tourism and proper & correct information on health and medical assistance and most importantly an environment of staying connected.”

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