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June 16, 2024

ITB Berlin Convention: 2022 eTravel Track

ITB Berlin Convention 8 TO 10 MARCH

Open for Digital, Responsible & Resilient Solutions

Welcome to the 2nd day of the virtual ITB Berlin Convention!

Today it’s all about the eTravel Track.

The ITB Berlin eTravel Track deals with important topics from the areas of sales, marketing and travel technology. In addition to current developments in travel sales, key topics include the impact of ongoing digitization and automation on the industry and the expanding role of digital identities in the tourism industry.

Not registered yet? Register now and join us live from 10:00 am:



Don’t miss the following highlights of the eTravel track

Digital Wallets and Verifiable, Decentralized Identities in Travel & Hospitality

What opportunities do digital identities offer in travel and why do we need them? What and who is needed to make verifiable IDs a reality? What are the current use cases/best practices? These questions will be answered today at 3:20 – 3:50 pm by Nick Price, CEO at NetSys / Florian Daniel, CIO at Deutsche Hospitality/ Jamie Smith, Strategic Engagement Director, Evernym an Avast Company and Francois Blanc, Managing Director at Amadeus Traveler ID.

Cologne Tourism Board: Experiments with TikTok of a destination

Jürgen Amann, CEO Cologne Tourism Board

The Case Study at 5:00 – 5:20 pm by Dr. Jürgen Amann, CEO Cologne Tourism Board looks at the popular social media platform TikTok. Here, first-hand insights and findings of the social media platform will be conveyed. At the same time, it will be shown what users can learn through TikTok according to the principle of “trial and error”. You should not miss this exciting case study today!

The Future of Business and Corporate Travel & Technology’s impact

Today at 5:25 – 5:55 pm, Jannik Wässa, Managing Director, Comtravo / Tristan Smith, Vice President Commercial, Egencia and Andy Finkelstein, SVP Global Agency Sales & Corporate Solutions, Sabre will discuss the technology trends shaping business travel. This panel discussion will also cover the sales landscape for business travelers in the future. Be sure to attend, it is worth it!

Special thanks to our ITB Berlin Convention partners:

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