Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India along with Badshah and Jacqueline Fernandez
The cans bring alive music and dance inspired designs in classic Pepsi® hues while also featuring pop art of Badshah and Jacqueline Fernandez
Celebrating the meteoric success of Pepsi®’s recent chartbusting anthem, Check My Fizz, beverage brand Pepsi® today unveiled an all-new packaging with the introduction of the limited edition Check My Fizz cans. The new cans inspired by the hues of classic Pepsi® blue, white and red feature futuristic designs and pop art of the celebrity icons from the anthem, Badshah and Jacqueline Fernandez.
An extension to the anthem launch, the #CheckMyFizz cans are all set to amplify Pepsi®’s efforts of celebrating the unshakable and irrefutable self-confidence of today’s SWAG generation. Launched in May 2022, the anthem engaged youngsters across the country with its unmissable beats. Surpassing a staggering count of 80 million views on YouTube, the anthem took social media by storm with over 7 billion views on video-sharing app, MOJ and TakaTak and more than 7 Lakh consumers joining the trend and creating videos using the anthem.
The quirky and vibrant special-edition Pepsi® cans are available across India and have a special Spotify code that enables consumers to listen to India’s biggest musical chartbusters. The QR code as well is interactive and gives consumers a chance to see the anthem post scanning the code.
Speaking on the launch, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem “Check My Fizz” special interactive limited – edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”