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TTRA Partner Webinar with SMARInsights: 15 Favorite Findings


Destination Researchers Share Their Favorite Research

Thursday, August 25, 2022, 2:00 PM ET

Join us Thursday, August 25th at 2:00 PM ET for this FREE webinar with TTRA Partner SMARInsights.

Destination researchers share their favorite research in a modified PechaKucha format: 5 slides in 10 minutes (each). They will share aha moments of research-based inspiration and the strategies it informed.

What is Pecha Kucha? Great question. Thank you for asking. PechaKucha is a storytelling format where a presenter shows 20 slides for 20 seconds of commentary each. At a PechaKucha Night, individuals gather at a venue to share personal presentations about their work. SMARInsights is modifying this fresh and fun format for this webinar.

The session is facilitated by SMARInsights’ Stephanie Pace Brown, with presentations by three destination research professionals.

DATE: Thursday, August 25 at 2:00 PM ET

REGISTRATION:  Registration is FREE for everyone. TTRA Members receive access to the recording.



Stephanie Pace Brown, Executive V.P, SMARInsights

Stephanie Pace Brown

Executive Vice President


Stephanie has served on the boards of the U.S. Travel Association, Destinations International and as Chair of the Destinations International Foundation. She has assumed state leadership roles on the North Carolina Travel and Tourism Board, the North Carolina Travel and Tourism Coalition and the North Carolina Travel Industry Association. She has recently served on the boards of the Asheville Independent Restaurant Association, Greater Asheville Regional Airport and the Asheville Area Riverfront Redevelopment Commission.


Brandy Evans V.P, Marketing, Visit Wichita

Brandy Evans

Vice President of Marketing

Visit Wichita

Brandy brings economic impact to Wichita by effectively marketing the area as a must-visit Midwest destination. She oversees the marketing team and leads strategy development, planning, coordination and implementation of all marketing activities.

Prior to joining Visit Wichita, she was the vice president of communications at Shreveport-Bossier Convention and Tourist Bureau, where she was responsible for marketing the area as a destination to potential leisure, business, convention and group visitors. For the past two years, she also taught Social Media Marketing 101 and Principals of Marketing as an adjunct professor at Centenary College of Louisiana.

Dan Roberts, Director, Research & Market Intelligence Virginia Tourism Corporation

Dan Roberts

Director of Research and Market Intelligence

Virginia Tourism Corporation

Dan is the Director of Research and Market Intelligence for the Virginia Tourism Corporation, a role that he has held since early 2021. Prior to joining the Virginia Tourism Corporation, Dan spent 4 years with Choice Hotels International in Rockville, MD, leading property, market, and economic analytics for the company’s Business Intelligence Group. Additionally, while at Choice, Dan led the development of novel tools and statistical performance models, taking into account local demographics, economic conditions, and points of interest to drive the company’s hotel site selection & long-term strategic planning processes. Prior to his time at Choice, Dan worked as a consultant for over 3 years with hotel industry leaders Hilton and Marriott on accounting & finance process optimization and on loyalty program fraud prevention.

Donna Keren, Executive V.P, Research & Insights, NYC and Company

Donna Keren

Executive Vice President, Research & Insights

NYC & Company

Donna Keren is Executive Vice President, Research & Insights at NYC & Company, New York City’s destination marketing organization. She joined the organization in 2002. With a Ph.D. in anthropology, she believes in humanizing data and statistics in general, but especially in the travel & tourism context. Key projects have included developing econometric models for visitor volume, cultural audience segmentation, the economic impact of Marriage Equality, LGBT markets and travel, and destination identity. She is also a frequent guest on international panels where she makes bad puns in both Spanish and English.


Registration is FREE for everyone. TTRA Members receive access to the recording. REGISTER NOW

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