As we celebrate the 75th Independence Day of India this year, it is interesting to look at India’s journey towards the world’s countless cultural ideas, each with its own customs, traditions, language, and cuisine. This year, it is celebrated as Azadi Ka Amrit, and the Indian government has chosen to host a variety of programmes and celebrations to honour the independence of freedom fighters. The brands have stepped up and taken initiatives to create this occasion more memorable.
Mahindra Holidays & Resorts has launched a new campaign #BlinkToBeThere to honour India’s Independence Day. To celebrate this occasion, they have developed an AR filter and holding an Instagram contest. The contest invites audience to click their picture using AR filter , post it on their Instagram tagging Club Mahindra. It begins on August 9th and entries will be accepted until August 18. The winners will be announced on August 19 and will be gifted Amazon vouchers from Club Mahindra. The photographs will then be collected and published by Club Mahindra on World Photography Day as a highlight on Instagram. The images will be reposted on social media every day via stories (with an AR filter; swipe up link). BlinkToBeThere, #HarGharTiranga, #ClubMahindra, #75thIndependenceDay, OR #IndependenceDay2022 are the required hashtags.
Link to the AR filter: https://www.instagram.com/ar/2211454619030337
