India’s premier alternate accommodation network, SaffronStays, has partnered with Make My Trip (Go-MMT) for its annual mega campaign – ‘Jaisi Zaroorat Waisa Stay’. As a brand that exclusively manages 250+ private villas across all categories, it was only apt to shake hands with a national player like Go-MMT. SaffronStays currently has 113 pet-friendly homes, 129 pocket-friendly homes, 42 ultra-luxe homes and 250+ homes across Maharashtra, Himachal Pradesh, Uttarakhand, Goa, Rajasthan, Kerala, Karnataka and Tamil Nadu.
As one of India’s leading OTA platforms, joining hands with a brand like SaffronStays cements its efforts in advancing alternate accommodations in the market. Repeated marketing studies have revealed a critical marketing insight about the way alternate accommodation is consumed in this country. People tend to book a villa completely dependent on their unique requirements for that stay. Says Deven Parulekar, Founder, SaffronStays, “You may be in your younger days, going out with your colleagues, and splitting the bill. For such stays, you need a luxurious, Gatsby-style villa which is very Instagram-friendly. But when you’re going with your family, your ask is very different – maybe you want a senior-citizen-friendly home, a pet-friendly home, or even a child-friendly home. It is the same you, but at different stages of your life. The same individual thinks differently when with different people.”
What SaffronStays has also noticed is that people always book for an occasion – it could be a college reunion, a farewell party, a milestone birthday, a proposal, a girl’s getaway, a B-School peers meet-up, a road trip, a pre-wedding shower or even an intimate wedding celebration. Sometimes you just want to meet with your friends and spend some quality time together or take your pet for a getaway. Adds Deven Parulekar, “Pre-Covid, when we were a network of only 50-70 homes, it was easy to market each home to the guest. Now that we have 250+ homes across the country, we realised we had to slice and dice the market and present different categories of offerings to different people in different phases of their life for different occasions. MMT’s ‘Jaisi Zaroorat, Waisa Stay’ campaign fits perfectly in our game plan, and we decided to jump the gun and partner with them after they shared the same insight.”