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December 4, 2022
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Interview : Tourism Quest with Vishal Lonkar General Manager Business Development Renest Hotels & Resorts

Vishal Lonkar, General Manager, Business Development, Renest Hotels & Resorts

Vishal Lonkar, General Manager, Business Development, Renest Hotels & Resorts

What differentiates your brand from other competitors? 

Renest Hotels and Resorts is a brand that was formulated as being close to nature and a brand that brings value to the target segment (guests). We are genuinely concerned about our people and the ecosystems in which they live. We have integrated sustainable techniques to conserve and protect our environments, such as growing our own organic vegetables, recycling rainwater, vertical gardens, and open skylights.

Our aim is to provide a tranquil and peaceful environment to our guests so that they can relax and unwind away from the stresses of everyday life, creating an unforgettable experience for them.

How do you see the scope for growth in India’s hospitality sector?

For the fiscal year 2020-21 due to the impact of the pandemic, the Indian hotel industry had taken a major hit in revenue. However, in comparison to 2020, the year 2021 was better for the sector due to the relaxation of the curbs. As for the year 2022, things have been going well so far as people have resumed travelling for business and leisure. As a result, the hospitality industry expects a healthy recovery in the coming year. The wedding industry and MICE segment have also started picking up a good pace which could mean a significant rise in business for us in the coming time.

Scenic outside view of Renest Hotels and Resorts

How do you reach out to newer audiences and target new sectors in the travel sector?   

We have a strong on-site and regional sales team who are hands-on when it comes to identifying new segments within the travel sector and reaching out to them. Our reliable and collaborative marketing team leaves no stone unturned in reaching out to new audiences in different ways including but not limited to targeted advertising, influencer marketing, direct marketing and inclusive loyalty programs.

How do you plan to capitalise on the new and emerging trends that are reshaping the future of the hospitality business? 

Gandhidham

After being stuck indoors for almost 2 years while being surrounded by uncertainties, 2022 has been all about revenge travel where people were looking to relax and unwind. People have a strong desire to be outside than ever, thus demand for destinations close to nature and spiritual destinations will continue to rise. 

To provide our guests with yet another property in the holy land, we have recently opened Renest Haridwar. It is a 74 keys property and is very conveniently located on the Rishikesh highway just 3kms away from Har Ki Pauri

Renest Shirdi

That apart, as I pointed out earlier people are now becoming more conscious as a result of the pandemic and hence sustainable tourism is gaining popularity. At Renest hotels and resorts, from growing our organic produce to recycling rainwater and from establishing vertical gardens to open skylights, we have incorporated sustainable measures to preserve and protect our environment.

What are your future expansion plans after announcing property in Haridwar? 

We are a growing and evolving brand that aspires to be the preferred brand for both domestic and foreign travellers. We have properties coming up in Gurgaon and Udaipur very soon. Yes, we will undoubtedly expand to other locations across India and in the long run, we would like to see our brand have an international presence as well. We envision having over 100 hotels by 2027..

Beautiful inside view of the room in Renest Manali

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