Further to the launch of ‘She Remains the Taj’, IHCL’s holistic framework of women-centric initiatives for all stakeholders including guests, employees, partners and the community, the company has introduced Woyage, curated offerings to elevate the travel experience for women travellers. Thesefirst-of-a-kind, specially designed stay packages for women, come with added benefits and surprises.
Speaking on the occasion, Parveen Chander Kumar, Executive Vice President – Sales & Marketing, IHCL, said, “These offerings re-iterate our commitment to creating customised experiences for women travellers. Based on extensive research, the customer value proposition for women travellers has been developed to include heightened levels of privacy, security, bespoke amenities and stay offerings. It is an expression of our value of inclusiveness while recognising women as a growing market segment.”
Women guests can live the life of royalty and bring alive the regal experience with the Queen’s Woyage at Taj’s living palaces. From the royal welcome, Palace heritage walk to curated local experiences, they can enjoy life Queen-size. With Wellness Woyage, guests can look forward to reconnecting with mind, body and soul with the signature healing therapies, wellness consultations and specially curated meals. City Woyage offers a fast-paced and luxurious city life with daily epicurean experiences, sundowners and salon services at Taj’s iconic city hotels while Unwind Woyage helps in diengaging from everyday bustle at idyllic getaways nestled amidst nature.
Each Woyage itinerary is aimed at women guests and offers special benefits and savings across Taj, Vivanta and SeleQtions hotels on in-room dining, spa, salon, and laundry services, as well as exclusive experiences and amenities.
Known for championing the cause of women, both, within and outside the organization, ‘She Remains the Taj’ also focuses on increasing women in leadership positions and raising their participation in the workforce to 25% by 2025, and supporting women led businesses and partners.