India’s love affair with Gulab Jamun has remained unmatched over centuries.
There are several sweet favourites and delicacies from across states and yet the Gulab Jamun has enjoyed the affection of millions and the preference over other sweets across the country and elsewhere in the world as well. No celebration across regions, across income strata and across the young and old population segments is ever complete without invitees making a beeline for its universal charm and appeal.
No wonder then, that it has come to be known as the king of Indian sweets over the years.
Recognizing India’s continuing love affair with the Gulab Jamun, Baskin Robbins India has introduced a Gulab Jamun ice cream. It is not just a simple vanilla ice cream with dried out gulab jamun chunks. In fact it is a mouth-watering scoop of heavenly rabdi with generous and juicy gulab jamun pieces and roasted pistachios. This amazing fusion ice cream is an ode by Baskin Robbins to the real gulab jamun and is on its way to becoming a much loved flavor across BR parlours in the country.
What’s even better is that BR took their admiration for Gulab Jamun a step forward by creating a royal Gulab Jamun Sundae which consists of rich, soft gulab jamuns with vanilla ice cream, condensed cream and decorated with almond bits which was an instant crowd puller.
This Republic day come celebrate India’s love for Gulab Jamuns in their new avatar at a BR parlour near you!