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June 13, 2024
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The G Story Unveils Empowering “Barbie at Work” Campaign Ahead of Barbie Movie Premiere

The G Story

Anticipation grows for the highly anticipated Barbie movie, set to grace screens this Friday. In light of this excitement, The G Story, a renowned creative agency based in Mumbai and co-founded by the husband-wife duo Gayatri and Sanit Patel, proudly presents their inspiring campaign titled “Barbie at Work.” Designed to resonate with individuals on a personal level, the campaign features relatable captions and scenarios encountered in the dynamic world of agency life. The captivating series was expertly shot at The G Story’s state-of-the-art studio in Lower Parel, Mumbai.

Aligned with The G Story’s steadfast commitment to women empowerment, the “Barbie at Work” campaign portrays Barbie as a symbol of shattering stereotypes and achieving greatness. Its purpose is to inspire women worldwide to fearlessly pursue their ambitions.

Gayatri Patel, Founder, The G Story
Gayatri Patel, Founder, The G Story

Gayatri Patel, the visionary Founder of The G Story shared her excitement, stating, “The 7-year-old me would be extremely proud and happy today. Taking my obsession with Barbiecore and all things art to the next level, I am thrilled to present our campaign ‘Barbie at Work.’ It showcases our office space along with what Barbie’s typical day at work in a creative agency would look like. Turns out, her day is just as relatable, but she adds a little sparkle and positive vibes to everything and powers through. That’s pretty much what life is about, right?”

Behind the lens, the creative genius Ravindu Patil skillfully captured each frame, while Gayatri gracefully took center stage as the star of the campaign. The campaign delivers a powerful message, reminding us all that even an iconic figure like Barbie experiences moments of vulnerability on her professional journey. It encourages viewers to rise above their weaknesses and maintain focus on their broader life goals, illustrating that determination and resilience are the keys to success.

Sanit Patel, Co-Founder, The G Story
Sanit Patel, Co-Founder, The G Story

Sanit Patel, Co-Founder of The G Story, shared his insights, “Barbie at Work is a testament to the power of storytelling. We aimed to create a campaign that resonates with individuals from all walks of life. Barbie’s journey mirrors our own struggles and triumphs, making her an empowering figure to celebrate.”

The “Barbie at Work” campaign exemplifies The G Story’s dedication to storytelling and their mission to empower individuals through creativity and relatability.

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