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September 26, 2023

New York City Tourism Announces 2-for-1 Tickets for Nyc Broadway Week on-Sale


24 Productions Will Take Part in the Beloved Biannual Program Offering 2-for-1 Tickets from September 4 through September 17

New York City Tourism + Conventions, New York City’s official destination marketing organization and convention and visitors bureau, in partnership with Mastercard®, today announced that the fall iteration of NYC Broadway Week will return this September, offering 2-for-1 tickets to 24 Broadway shows, available for purchase now at nyctourism.com/broadwayweek. The popular biannual program, now in its 12th year, will run September 4–17, 2023.  

Fred Dixon, President, CEO, NYC-Company

“We’re excited to announce the return of NYC Broadway Week this September, offering visitors and locals an opportunity to enjoy the world’s best theatrical productions at a remarkable value,” said New York City Tourism + Conventions President and CEO Fred Dixon. “Our signature NYC Broadway Week program is a celebration of the vibrancy and creativity of live theater and includes shows for all theatergoers to enjoy including Tony Award-winning productions, kid-friendly favorites, and beloved classics. We encourage everyone to book 2-for-1 tickets now to experience some of the most magnificent and renowned productions on Broadway.” 

Participating shows in NYC Broadway Week fall 2023 include: 

  1. & Juliet 
  2. Aladdin 
  3. A Beautiful Noise – The Neil Diamond Musical 
  4. Back to the Future: The Musical** 
  5. The Book of Mormon 
  6. Chicago  
  7. The Cottage** 
  8. Hadestown 
  9. Hamilton 
  10. Harry Potter and the Cursed Child 
  11. Here Lies Love** 
  12. Jaja’s African Hair Braiding** 
  13. Kimberly Akimbo 
  14. The Lion King 
  15. MJ The Musical 
  16. Moulin Rouge! The Musical 
  17. Once Upon a One More Time** 
  18. Purlie Victorious** 
  19. Six: The Musical 
  20. The Shark is Broken** 
  21. Shucked** 
  22. Some Like It Hot 
  23. Sweeney Todd: The Demon Barber of Fleet Street** 
  24. Wicked 

** New participants in NYC Broadway Week. 

Charlotte St. Martin, President of The Broadway League
Charlotte St. Martin, President, The Broadway League

“The Broadway League is proud to continue its 12-year partnership with New York City Tourism + Conventions in welcoming the return of NYC Broadway Week where audiences can attend a remarkable range of Broadway musicals and plays in one of the world’s most exciting cities,” said Charlotte St. Martin, President of The Broadway League. “The 24 Broadway shows participating in this year’s program are a great representation of the diversity, splendor, and innovation that live performance has to offer.”  

Rustom Dastoor, Executive V.P, North America Marketing and Communications, Mastercard
Rustom Dastoor, Executive V.P, North America Marketing and Communications, Mastercard

“We’re thrilled to partner with New York City Tourism + Conventions to provide cardholders Priceless experiences through some of New York’s most esteemed Broadway engagements,” said Rustom Dastoor, Executive Vice President of North America Marketing & Communications at Mastercard. “Through Priceless.com, cardholders can access tickets to enjoy a day or evening of live theater that helps create memories of a lifetime.” 

Participating Broadway shows can be sorted by filters including Comedy, Kid-Friendly, Musical, Play and Tony Award winner at nyctourism.com/broadwayweek. 

NYC Broadway Week is produced by New York City Tourism + Conventions in partnership with The Broadway League and New York City Tourism + Conventions’ preferred payment partner, Mastercard. NYC Broadway Week will be promoted on Mastercard’s Priceless.com platform; exclusive content on NYCTourism.com; out-of-home media across the five boroughs; digital advertising; commercials running in NYC taxicabs; and through New York City Tourism + Conventions’ verified social media handle @nyctourism, using both original content and user-generated content, pegged to the hashtag #NYCBroadwayWeek. 

The Mayor’s Office of Media and Entertainment has partnered with New York City Tourism + Conventions as a sponsor of NYC Broadway Week. 
Since its launch in Winter 2011, NYC Broadway Week has cumulatively sold more than 2,100,000 tickets, generating over $150 million in revenue for Broadway. 

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