Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, has announced a new distribution agreement with Nile Air, one of Egypt’s prominent airlines. Under this multi-year distribution agreement, Nile Air will be promoting its content to hundreds of thousands of travel agents on Sabre’s marketplace starting this month.
“We’re excited to reintroduce Nile Air to Sabre’s system, providing technological solutions that enhance their operations and passenger experience,” said Alessandro Ciancimino, Vice President Airline Distribution for Sabre in Europe, Middle East, and Africa. “This collaboration reflects Sabre’s commitment to supporting airlines in innovative ways to achieve their retailing goals. We strive for a sustainable distribution model benefiting all stakeholders in the travel chain, offering extensive content and seamless integration.”
Sabre’s technology will help enable Nile Air to optimize its distribution strategy, offering passengers more choice and convenience when booking flights. This agreement will further streamline Nile Air’s operations, helping to ensure a smooth and efficient workflow.
“Partnering with Sabre aligns perfectly with our retailing vision, enabling customers to access our content from anywhere and offering Sabre’s global agencies continued access to Nile Air content,” stated Mohamed El Sherif, Chief Commercial Officer of Nile Air. “Through this collaboration, we aim to provide our passengers with a seamless and personalized journey, from booking to post-travel feedback, enhancing passenger satisfaction and elevating our operational efficiency.”
As part of the agreement, Nile Air will utilize Sabre’s expertise to help ensure that their passengers receive the highest standard of service and experience. This collaboration marks an important step for both Sabre and Nile Air in enhancing the travel industry’s overall quality and efficiency.