Winners of the 2023 PATA Gold Awards are announced today by the Pacific Asia Travel Association (PATA)
Generously supported and sponsored by the Macao Government Tourism Office (MGTO) since 1995, this year’s awards recognise the achievements of 23 separate organisations and individuals, including the Designated Areas for Sustainable Tourism Administration (DASTA), Galaxy Entertainment Group, Hong Kong Tourism Board, Incheon Tourism Organization, Jeju Tourism Organization, Kerala Tourism, Korea Tourism Organization, MGM China, Nepal Tourism Board, Sabah Tourism Board, Sands China Limited, Sivatel Bangkok Hotel, SriLankan Airlines, SOTC Travel Ltd, Taiwan Tourism Bureau, Tourism Authority of Thailand, Tourism Fiji, and TTG Asia Media Pte Ltd.
The 2023 PATA Gold Award Presentation hosted by MGTO will take place in New Delhi, India on Thursday, October 5 during PATA Travel Mart 2023.
Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office said, “Congratulations to all winners for the talent displayed in this year’s amazing initiatives which bring a new vigour to tourism in the post-pandemic era. With Macao committed to build a diverse and quality destination, we are honoured to support the PATA Gold Awards and help inspire a vibrant and sustainable development of the industry in the Asia Pacific region.”
“On behalf of PATA, I would like to extend our warmest congratulations to all PATA Gold Award winners and Grand Title winners, as well as all of this year’s participants for their submissions. I look forward to celebrating the accomplishment of this year’s winners who truly represent the values of the Association in working towards a more responsible travel and tourism industry in the Asia Pacific region,” added PATA Chair Peter Semone. “In addition, I would also like to once again thank MGTO for their valuable support and cooperation towards this mission.”
Under the guidance of PATA headquarters, 22 independent judges from around the world selected the winners of the 21 Gold Awards and two Grand Title Winners.
The PATA Grand Title Winners were presented to outstanding entries in two principal categories: Marketing, and Sustainability and Social Responsibility.
MGM China, China received the PATA Gold Award 2023 Grand Title in Marketing for its “Turning A Traditional Cultural Symbol Into A Marketing Catalyst” campaign. Ten years ago, MGM launched the Lion IP brand strategy with the first Lion Dance Championship, leveraging the lion dance – an internationally recognised Lingnan culture icon — and turned this local cultural symbol into long-term brand engagement strategy. The company proposed the development concept of “tourism+”, which champions local culture as its central theme under the Lion IP strategy. Using this one element, the team injected new vitality with modern techniques to create multiple touch points and experiences that ranged from art, exhibitions, and performances, to competitions and training programs. These initiatives transformed a common, everyday language into a powerful cultural symbol that was embraced by audiences of all ages, transcending generations and regions. The success of this strategy is seen through the results that proved how it resonates – and continues to resonate – with a local and global audience. Just as importantly, the strategy has not only inspired MGM, but has also reinvigorated the city of Macau.
The PATA Gold Award 2023 Grand Title in Sustainability and Social Responsibility was awarded to Waterbom Bali, Indonesia for its innovative ‘Karmic Returns’ program. The renowned waterpark, located in Bali, Indonesia, is at the forefront of sustainability practices. Since becoming the first waterpark to achieve carbon neutrality in 2017, Waterbom has set ambitious goals to become the world’s leading sustainable waterpark, focusing on waste, water, and energy reduction. Through its vigilant ‘Green Team,’ the park meticulously monitors, records, and reports its resource consumption, fostering a team culture of ecological awareness. Waterbom employs various methods to conserve water, including rainwater harvesting and a closed-loop filtration system, while also replacing groundwater with recharge wells. The park has an onsite waste management facility, where they create their own compost for gardens. In Q1 2023, they achieved a 97% recycling rate for materials and reduced waste sent to landfills to just 3.4%. Sustainability is deeply ingrained in the park’s ethos, influencing staff training and all operational facets. This highlights Waterbom Bali’s exceptional dedication to environmental responsibility.
Open to both PATA and non-PATA members, this year’s awards attracted a total of 108 entries from travel and tourism organisations and individuals from around the globe.
