Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India
HUL brands win in F&B and Personal Car
Leo Burnett, MullenLowe Lintas Group and Ogilvy win three IndIAA Awards each
HDFC MF wins in Banking & Finance, HDFC Life aces Insurance
BBDO, DDB Mudra and TBWA snare two awards each
Changemakers For Good India leg winners felicitated on IndIAA Awards stage
IAA honoured Ayushmann Khurrana as “Most Disruptive Brand in Entertainment Industry”
The India Chapter of International Advertising Association (IAA) presented the eighth edition of its prestigious IndIAA Awards on 1st September at a ceremony hosted at the Taj Lands End, Mumbai.
ABP Network and Sony Pictures Network were the co-partner while Network18 and JIO Cinema were the associate partners for the event.
The awards to honour real advertising that creatively cut through to the market before it could impress the all-client jury saw work by 15 creative agencies take the top honours across 18 product and service categories and one special category.
The awards saw 102 campaigns being shortlisted of which, by design, only one in each category is awarded. In case of close contests the jury awarded joint winners after much deliberation.
Among creative agencies, Leo Burnett, MullenLowe Lintas Group and Ogilvy won three IndIAA Awards each, representing the very best work in that category. BBDO, DDB Mudra and TBWA won two awards each.
Other creative agencies and creators to win an IndIAA Award were Grey Group, Kehat Kabira Pictures, McCann Worldgroup, Publicis Worldwide, Rediffusion, SG Media, Talented, The Script Room, The Womb and Tilt Brand Solutions.
Two HUL brands were among winners, in the Food & Beverage and Personal Care categories. HDFC Life won in Insurance while HDFC Mutual Fund won in Banking & Finance.
Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, said “In my fifth year as the jury chair, I feel intimately acquainted with this room and honoured to be among some of the greatest creative minds in the country- – advertising gurus, communication experts, and marketing wizards.
Narayana presented a short poem titled ‘Jury Chair ka Sambodhan,’ “a reflection of his five years in this esteemed role.” He then went on to recite a few lines of the same in hindi which received a hearty applause from the audience.
Avinash Pandey, President IAA, sheds light on how the IndIAA Awards exemplify creative excellence and have set the gold standard for creative awards in India. He states, “It’s been an intriguing year for arguably the most active industry association of its kind. We’ve demonstrated that our industry can be a catalyst for change, particularly in breaking gender bias. We celebrate the winners reflecting the growing synergy between associations and showcasing the remarkable impact of the communication industry. The positive feedback from young leaders has been heartening, and our industry’s enthusiasm for AdAsia remains strong. We’re organising a delegation led by Sam Balsara for AdAsia 23 in Seoul, the largest event of its kind in Asia.”
Avinash Pandey, President, IAA India Chapter & Chief Executive Officer, ABP Network
IAA IndIAA Awards Chairman, Abhishek Karnani said, “IAA Awards are unique because you can’t “enter” them.” A group of seasoned journalists shortlisted 102 campaigns across 19 categories from over a thousand ads. This accomplishes two important goals- first, it ensures that only genuine work is presented to the jury, keeping scam ads at bay, second, it truly democratises the creative process by not charging an entry fee, making fundraising for this grand event a challenging task.
He further said, what sets the IAA awards apart is that they are judged by senior marketers who own and invest in the brands. We showcase the transformative power of communication for our beloved country and society, embodying IAA’s unwavering belief in the ability of communication to drive change.
Abhishek Karnani, Chairperson, IndIAA Awards
IAA honoured Ayushmann Khurrana as “Most Disruptive Brand in Entertainment Industry” on questioning his criteria while choosing a Brand, he replied, “I believe before taking on a brand it resonates with the credibility of my films. Credibility is everything. I think only going with commercials will be very myopic. My father once told me, ‘Goddess Saraswati comes before Goddess Lakshmi. I always go like that. If you earn respect, nothing like that.”
Speaking about being an outsider in Bollywood, he said that the first choice had to be truly different and clatter-breaking. “I’ll never get a second chance being an outsider. So it’s all about the choices you make eventually. Everybody is hard-working and talented. It’s the kind of opportunities you get and firmly success is nothing but when preparation meets opportunity,” he avers.
Maruti Suzuki India Ltd was announced as the joint winner in the category ‘Automotives & Accessories’. Team Maruti Suzuki and MullenLowe Lintas with the presenters
Hindustan Unilever was announced as the winner in the category ‘Food and beverages’ Teams from Hindustan Unilever, Ogilvy and Fulcrum with presenters
Caption- Spotify was announced as the joint winner in the category ‘Entertainment & Media’. Team spotify & Leo Burnett with the presenters
Tata Trusts announced as the Joint winner in the Corporate (Including CSR) Government PSU Category for their campaign ‘Kaise Ka Cancer | Early Detection Saves Lives’. Team Tata Trust with their agency Rediffusion Brand Solutions with the presenters
Kenvue was announced the winners of VOICE OF CHANGE category for their work ‘Stayfree | This Daughter’s Day Tell Your Sons It’s Just A Period’. Team from Kenvue & DDB Mudra with the presenters
The Asian Federation of Advertising Associations (AFAA) felicitated the all-India winners of its maiden Changemakers For Good Awards at the IndIAA Awards 2023. These meaningful awards are to salute those individuals and companies in the communication space who have used their talent to make the world a better place.
The winners for the four categories were:
● Advertising (for transformational messages) – Lowe Lintas for their International Women’s Day 2022 entry.
● Government (for transformational messaging by a Government arm). –RK Swamy Associated for State Bank of India.
● Industry Leader (someone who led societal change in the last few years).- CVL Srinivas, Country Head, WPP Group.
● Innovation (where technology or approach made the difference) – Lowe Lintas for International Women’s Day 2022.
Lowe Lintas for their International Women’s Day 2022 entry… Subramanyeshwar, CEO, Lowe Lintas with presenters Partha Sinha, President, The Advertising Club, Avinash Pandey, President IAA, Srinivasan Swamy Chairman AFAA & Prasant Kumar, President, Advertising Agencies Association of India (AAAI),
.
RK Swamy Associated for State Bank of India.- Sangeetha Narasimhan, Director & National Creative Head, R K SWAMY with the presenters
| Sr No | Category |
| 1 | AUTOMOTIVES & ACCESSORIES – (Joint Winners in this category) |
| (i) | TVS Ronin | #Unscripted Client : TVS Motor Company Creative Agency: TBWA India Media Agency : Madison Media |
| (ii) | Jimny | Inspired By #TrueStories Client: Maruti Suzuki India Limited Creative Agency: MullenLowe Lintas Group Media Agency: Mindshare |
| 2 | BANKING AND FINANCE HDFC Mutual Fund | Zindagi Ke Liye SIP Client : HDFC Mutual Fund Creative Agency: Publicis Worldwide Media Agency: DDB Mudra |
| 3 | CONSUMER DURABLES & UTILITIES Samsonite | Tested Like Samsonite Client : Samsonite India Creative Agency: MullenLowe Lintas Group Media Agency: Initiative Media |
| 4 | CONSUMER ELECTRONICS HP Spectre x360 | Designed To Do It All Client : HP India Creative Agency: MullenLowe Lintas Group Media Agency: PHD |
| 5 | CORPORATE (Including CSR) Government PSU – (Joint Winners in this category) |
| (i) | Tata Trusts | Kaise Ka Cancer | Early Detection Saves Lives Client : Tata Trusts Creative Agency: Rediffusion Brand Solutions Pvt. Ltd Media Agency: Lodestar UM |
| Sr No | Category |
| 1 | AUTOMOTIVES & ACCESSORIES – (Joint Winners in this category) |
| (i) | TVS Ronin | #Unscripted Client : TVS Motor Company Creative Agency: TBWA India Media Agency : Madison Media |
| (ii) | Jimny | Inspired By #TrueStories Client: Maruti Suzuki India Limited Creative Agency: MullenLowe Lintas Group Media Agency: Mindshare |
| 2 | BANKING AND FINANCE HDFC Mutual Fund | Zindagi Ke Liye SIP Client : HDFC Mutual Fund Creative Agency: Publicis Worldwide Media Agency: DDB Mudra |
| 3 | CONSUMER DURABLES & UTILITIES Samsonite | Tested Like Samsonite Client : Samsonite India Creative Agency: MullenLowe Lintas Group Media Agency: Initiative Media |
| 4 | CONSUMER ELECTRONICS HP Spectre x360 | Designed To Do It All Client : HP India Creative Agency: MullenLowe Lintas Group Media Agency: PHD |
| 5 | CORPORATE (Including CSR) Government PSU – (Joint Winners in this category) |
| (i) | Tata Trusts | Kaise Ka Cancer | Early Detection Saves Lives Client : Tata Trusts Creative Agency: Rediffusion Brand Solutions Pvt. Ltd Media Agency: Lodestar UM |
| (ii) | Axis Bank | Republic Day | #23In23 Client : Axis Bank Creative Agency: Grey Group Media Agency: Starcom |
| 6 | EDUCATION & LEARNING LEAD | Tab Jaake Bachche Kuch Ban Paate Hain Client : LEAD School Creative Agency: TBWA India Media Agency: OMD |
| 7 | ENTERTAINMENT MEDIA – (Joint Winners in this category) |
| (i) | Sony SAB | Jo Roz Choti Khushiyan Dete Hain, Wahi Rishtey Toh Bade Hai Client : Sony Pictures Network and Sony SAB Creative Agency: Kehat Kabira pictures Media Agency: Omnicom |
| (ii) | Spotify | Mood Tab Hi Banega Jab Spotify Chalega Client : Spotify India Private Limited Creative Agency: Leo Burnett India Media Agency: IPG Group |
| 8 | FASHION & ACCESSORIES Tanishq | Before She’s Superwoman, She’s Human Client : Titan Company Ltd Creative Agency: TALENTED Media Agency: Madison Media |
| 9 | FOOD & BEVERAGES Brooke Bond Red Label | India’s Social Network Client: Hindustan Unilever Ltd Creative Agency: OGILVY Media Agency : Fulcrum |
| 10 | HOME CARE, ESSENTIALS & MISC. HOME GOODS & STATIONERY Ariel | See The Signs | #ShareTheLoad Client: Procter & Gamble Creative Agency: BBDO INDIA Media Agency: Essencemediacom |
| 11 | HOME DECOR, INFRASTRUCTURE AND FITTINGS Asian Paints SmartCare Damp Proof | Say No To Leakages Client : Asian Paints Ltd Creative Agency: OGILVY Media Agency : Madison Media |
| 12 | Insurance – (Joint Winners in this category) |
| (i) | HDFC Life | Annuity | Salary After Retirement Client: HDFC Life Creative Agency: Leo Burnett India Media Agency: Zenith Optimedia |
| (ii) | PhonePe | Tension Free Insurance Client: PhonePe Creative Agency: The Script Room Media Agency: Lodestar UM |
| 13 | Online Classifieds, Commerce & Services – (Joint Winners in this category) |
| (i) | Indeed | #HireBetter Client: Indeed Creative Agency: DDB Mudra Group Media Agency: Essencemediacom |
| (ii) | MilkBasket | 12am Tak Order, 7am Tak Deliver Client: Reliance Retail Ventures Ltd Creative Agency: BBDO INDIA Media Agency: Vibrant |
| 14 | Personal Care Dove | #StopTheBeautyTest 2022 | The Beauty Report Card Client: Hindustan Unilever Creative Agency: OGILVY Media Agency: Fulcrum |
| 15 | Pharma, Hygiene and Wellness Prega News | #MarkOfStrength Client : Mankind Pharma Creative Agency: SG Media Media Agency: Prachar |
| 16 | Real Estate & Related Housing.com | Parr Se Perfect Client : Housing.com Creative Agency: McCann Worldgroup Media Agency: Wavemaker |
| 17 | Telecom, Technology & Logistics Truecaller | Tera Call Laal Client : True Software Scandinavia AB Creative Agency: The Womb Media Agency: Wavemaker |
| 18 | Travel, Tourism & Hospitality (including online apps and classifieds) Cleartrip | Clear Advantage Client : Cleartrip Creative Agency: Leo Burnett Media Agency: Essencemediacom |
| 19 | VOICE OF CHANGE Stayfree | This Daughter’s Day Tell Your Sons It’s Just A Period Client : Kenvue Agency : DDB Mudra Media Agency: Lodestar UM |
