Maryam Toorani, Director, Marketing & Promotion, BETA
The Kingdom of Bahrain, renowned for its rich cultural heritage, vibrant shopping scene, and diverse tourist attractions has emerged as a desirable destination for tourists across the globe. It continues to make significant strides in its tourism sector. The Bahrain Tourism and Exhibition Authority (BTEA) recently unveiled its latest statistics for the period of January to June 2023, showcasing remarkable growth in their tourism sector.
According to the latest BTEA data, Bahrain welcomed a staggering 5.9 million visitors during the first six months of 2023, representing a remarkable 51% increase from the same period in the previous year when 3.9 million tourists visited the country. This substantial surge in arrivals emphasizes Bahrain’s growing attraction as a premier tourist destination.
Bahrain, an island nation situated in the heart of the Arabian Gulf, has become a favorite choice for tourists seeking a unique blend of culture, history, and modernity. Visitors are drawn to its historical sites, such as the UNESCO World Heritage-listed Bahrain Pearling Trail and the ancient Qal’at al-Bahrain (Bahrain Fort), offering a glimpse into the nation’s rich history dating back over 4,000 years.
Moreover, Bahrain’s cultural festivals, stunning architecture and warm hospitality attract visitors from around the world. This showcases the country’s commitment to embracing global cultural diversity while preserving its own traditions. The nation’s culinary scene is another highlight, with a plethora of restaurants offering a delectable fusion of Middle Eastern and international cuisines. From authentic local dishes to gourmet experiences, Bahrain satisfies every palate.
One noteworthy trend observed during this period is the increasing number of tourists from India. The country witnessed 87% surge in the number of Indians visiting Bahrain. In the first half of 2023, the number of Indian visitors soared to 5,04,173 compared to 2,69,302 for the same period in 2022, showcasing the substantial growth in this tourist segment. The Indian market has shown tremendous interest in Bahrain as a preferred destination for weddings, vacations, and relaxation. The Kingdom’s proximity to India, convenient connectivity, and a diverse range of offerings cater to the preferences of Indian travelers, making Bahrain an attractive choice for both leisure and business purposes.
Maryam Toorani, Director of Marketing & Promotion at BETA, said, “Bahrain’s significant growth in tourism during the first half of 2023 is a testament to the enduring charm of our country. We are delighted to welcome 5.9 million visitors who have chosen Bahrain as their destination of choice. As we continue to evolve and welcome travelers from around the world, we remain committed to crafting unforgettable experiences that showcase our rich culture, history, and the warmth of our hospitality.”
Bahrain’s government continues to invest in its infrastructure and initiatives to ensure the sustainability and growth of its tourism sector. These efforts include enhancing accommodation options, expanding transportation networks, and promoting cultural and recreational activities. As Bahrain’s tourism industry continues to flourish, it remains committed to providing exceptional experiences for visitors from around the world and nurturing its relationship with India, a key market in its tourism expansion strategy.