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New Interactive Experience the Beam Elevates Visitors Over 800 Feet above New York City for Incredible Photo Recreating Image Taken During 1932 Rockefeller Plaza Construction

New York City

“Lunch Atop a Skyscraper,” Rockefeller Center 1932 – Courtesy Tishman Speyer and The Beam Rendering – Courtesy Tishman Speyer

New add-on ticket for The Beam at Top of the Rock on sale n

Beginning December 1, visitors can experience a once in a lifetime opportunity to recreate the famous 1932 photograph “Lunch Atop a Skyscraper,” depicting 11 ironworkers precariously perched on a steel beam while 30 Rockefeller Plaza was under construction. Now, 91 years later, The Beam has returned to Top of the Rock for an incredible interactive photo experience that will take place on the 69th floor.

Guests who purchase a Top of the Rock Observation Deck ticket will have an add-on option for $25 to experience The Beam and receive a digital photo. Ticketholders will be strapped into their seats on a recreated beam located on the 69th floor of 30 Rockefeller Plaza and lifted 12 feet above the observation deck platform. The Beam will then rotate 180-degrees providing spectacular views of NYC’s beloved Central Park before descending. After soaring more than 800 ft in the sky for an unparalleled photo opportunity, guests can warm up inside with hot cocoa and light bites from the Top of the Rock’s new dining experience, The Weather Room.

The Beam is a part of Rockefeller Center’s top to bottom reimagination that will dramatically enhance the visitor experience at the iconic observation deck, which offers the city’s best unobstructed views of its most famous landmarks. In 2024, Tishman Speyer will unveil another experience, the Skylift on the 70th Floor which will lift visitors 30 feet above the uppermost rooftop upon a circular glass platform. Visitors will also get to experience a new Mezzanine Level in the coming year that will tell the extraordinary story of Rockefeller Center’s history via vivid interactive exhibits, a new theater experience, digital models and other cutting-edge technologies. With terraces facing east, west, north, and south, Top of the Rock’s panoramic sights make it the ultimate observation deck in NYC. At the pinnacle of 30 Rockefeller Plaza’s 70 floors, it’s one of the top things to do in New York City.

After visiting Top of the Rock Observation Deck, visitors can spend time exploring the reimagined, iconic landmark infused with the same ambition and creativity of the people who built this ‘city within a city’ nearly 100 years ago.
Rockefeller Center invites visitors to explore more than 100 works of public art hidden in plain sight throughout the campus, or discover New York’s most creative artists, chefs and designers with brands like New York City-based McNally Jackson, Todd Snyder and Catbird. New fine dining experiences from Jupiter, Naro, and Five Acres are located at The Rink Level alongside fast casual dining from Under 30 Rock – featuring a host of dining options with exclusive offers – all under $30 – including 21 Greenpoint, and Ace’s Pizza.

Introductory tickets to The Beam will begin at $25 per person as an add-on feature for Top of the Rock General Admission and Express Pass ticketholders and will include a digital photo that recreates the famous image. The Beam is included in all VIP and VIP Rock Passes. Visit The Beam’s website for more information.

High res IMAGES in the attached Beam Ticket Announcement document.

THE BEAM AT TOP OF THE ROCK

DATE: Opening December 1, 2023
Tickets on sale now

LOCATION: Top of the Rock Observation Deck
30 Rockefeller Plaza
Enter on 50th Street between Fifth and Sixth Avenues
COST: Tickets for The Beam are $25 for the experience and digital photo. Top of the Rock ticket required for building access.

THE BEAM FACT SHEET

The Beam

  • The Beam opens Friday, December 1
  • Visitors will be strapped into their seats on a recreated beam located on the 69th floor of 30 Rockefeller Center’s Top of the Rock Observation Deck and lifted 12 feet into the air above the observation deck platform.
  • While soaring more than 800 ft above street level, The Beam will then rotate 180-degrees providing spectacular views of NYC’s beloved Central Park before descending.
  • Guests will receive a digital image recreating the famous “Lunch Atop a Skyscraper” photo.
  • Introductory tickets to The Beam will begin as a $25 per person add-on feature for Top of the Rock General Admission and Express Pass ticketholders and will include a digital photo that recreates the famous image. The Beam is included in all VIP and VIP Rock Passes.

“Lunch Atop a Skyscraper”

  • On September 20, 1932, the famous photograph was taken of 11 ironworkers precariously eating lunch on a steel beam while 30 Rockefeller Plaza was under construction.
  • The image was originally titled “Builders of The City Enjoy Luncheon,” but is now known as “Lunch Atop a Skyscraper.”
  • While it’s most commonly known as “Lunch Atop a Skyscraper,” the image has been called different names over the years, including “Lunch on a Beam” and “Men on a Beam.”
  • One of the most recognizable photos of the 20th century, the image was first published in the Sunday supplement of The New York Herald-Tribune on October 2, 1932.
  • Some thought the photo was originally taken at the Empire State Building; however, it is in fact a publicity shot taken during the construction of the 69th floor of Rock Center’s RCA Building—now known as 30 Rock.
  • The  ironworkers included not only Irish Americans and Irish immigrants, but Italians, Scandinavians, Eastern Europeans, Germans, and even Mohawk ironworkers from Canada.
  • The identity of the photographer and photo subjects remain unknown, though is often debated by historians.

Top of the Rock:

  • In 1933 the observation deck was the first attraction to open to the public after the opening of 30 Rock.
  • In 1986 the deck was closed, and after extensive refurbishing inside and out, reopened as Top of the Rock on November 1, 2005.
  • Top of the Rock is a premiere destination for both proposals and weddings due to its 360-degree, unobstructed views of New York City.
  • Famous faces have been spotted on the rooftop of 30 Rock over the years… From the early days, you can see Frank Sinatra and Gene Kelly singing “New York, New York” in 1949’s On the Town. Jimmy Fallon, Jon Hamm, Cameron Diaz, and U2 have all taken in the views.

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