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April 18, 2024
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NueGo launches #UnloadYourWorries Campaign on International Women’s Day

NueGo _ Women's Day KV

GreenCell Mobility’s NueGo, India’s leading intercity electric bus service, is proud to announce the launch of its #UnloadYourWorries campaign, which addresses the specific safety concerns of female travellers.

In recent months, the number of women travellers using NueGo’s services has increased significantly. This surge can be attributed to NueGo’s innovative features designed specifically for its female guests, such as pink seats, live tracking, CCTV surveillance and other safety measures. The #UnloadYourWorries campaign seeks to raise awareness of NueGo’s unwavering commitment to women’s safety on the eve of International Women’s Day.

According to an independent survey by DNA Consult Advisory to evaluate women’s customer experience with bus operators across India for ages 18-40 years, 100% of women passengers surveyed feel safe when traveling with NueGo, and 93% have expressed high confidence in NueGo’s safety features. Furthermore, 100% of women passengers surveyed prefer NueGo for future travel and recommend it to family and friends.

Devndra Chawla, CEO and MD of GreenCell Mobility, stated, “Women travellers tend to carry a mental burden heavier than their physical luggage—the weight of countless worries that linger in their minds long before the journey begins. NueGo’s #UnloadYourWorries campaign aims to alleviate these concerns and provide our women guests with a worry-free journey, ensuring their safety and peace of mind, as well as for their loved ones. NueGo now has become a preferred choice for women seeking safe and reliable inter city transportation, due to our several industry first initiatives, designed specifically keeping in mind our women guests

NueGo understands women travellers’ concerns and seeks to alleviate them with several industry-first initiatives at scale. By launching the #UnloadYourWorries campaign, NueGo reaffirms its commitment to women’s safety and hopes to create a positive shift in brand perception among female guests. So join NueGo in celebrating International Women’s Day by supporting the #UnloadYourWorries campaign, which empowers female travellers to travel with confidence and peace of mind.

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