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June 13, 2024

Playboy Group, Inc. Celebrates 70 Years of Pleasure and Leisure with Nationwide Swalala Fest

Swalala Fest

Playboy Group, Inc., a leading global pleasure and leisure company, is thrilled to announce its 70th Anniversary celebration across all outlets in Playboy Club Delhi, Playboy beer gardens Gurgaon, Zirakpur, Dehradun, and Guwahati. India. As the visionary behind the iconic Playboy brand, PLBY Group has been connecting consumers with products, content, and experiences that enrich lives for almost seven decades.

The anniversary festivities kick off with a sensational Swalala Fest, spanning from November 30th to December 2nd, showcasing the brand’s commitment to creating a culture where everyone can pursue pleasure. The highlight of the celebration includes a not-to-be-missed Masquerade Party on November 30th, electrifying venues across Pan India.

On December 1st, 2023, PLBY Group invites enthusiasts to join a grand cake-cutting ceremony and jubilant celebrations marking the 70th anniversary of Playboy. This milestone event is a testament to the brand’s enduring legacy, driving billions of dollars in global consumer spending and leaving an indelible mark on cultural progress.

The festivities culminate on December 2nd, 2023, with a spectacular celebration featuring live performances, embodying the core values of equality, freedom of expression, and the belief that pleasure is a fundamental human right.

Dr. Rohit Malhotra, CEO, Jay Jay and Kwality Restaurants, PLBY Group, Inc

Dr. Rohit Malhotra, CEO of Jay Jay and Kwality Restaurants, PLBY Group, Inc. said, “As we embark on this 70th-anniversary celebration, we express gratitude to our patrons and enthusiasts who have been an integral part of our journey. The Mass Rave Party, grand cake-cutting ceremony, and live performances symbolise not just a celebration of our past but a commitment to a future where pleasure is a universal right”.

“Join us in these joyous festivities, embodying the spirit of equality, freedom of expression, and the pursuit of happiness for all”, Dr. Malhotra.

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