Ravi Taneja, Chief Operating Officer, AxisRooms
AxisRooms, a leading hotel distribution technology provider, said Abad Hotels and Resorts in India registered about a 14% revenue growth in 2023 compared to 2022. This revenue growth resulted from 10% more OTA sales in 2023 compared to 2022, powered by AxisRooms Channel Manager solution’s real-time distribution capabilities.
Abad Hotels and Resorts operates 14 picturesque resorts in Kerala’s most breathtaking locations, such as Munnar, Wayanad, Thekkady, Kovalam, and Kumarakom. The chain capitalizes on the state’s rich natural splendors and varied ecosystems, providing visitors with unforgettable experiences. Through consistent dedication to excellence, Abad has cultivated a loyal customer base and achieved commendable recognition across numerous esteemed hotel reservation platforms.
As a group, Abad Hotels and Resorts wanted to sell more rooms via OTAs, but without a Channel Manager, they couldn’t achieve this. Manually updating rates and availability across seven OTAs was inefficient and prone to errors, leading to overbookings and unhappy guests. Moreover, the group struggled to enhance its online visibility and reach a broader audience, ultimately falling short of driving revenue through OTA sales.
Speaking about their decision to adopt AxisRooms Channel Manager, Manzoor A R, Corporate Manager – Sales & Marketing Abad Hotels and Resorts, said, “As a contemporary and growing hotel group, selling more on leading OTAs has always been our #1 priority. That’s why we wanted the best Channel Manager to ensure efficient and real-time distribution. This led us to adopt AxisRooms in 2012. Since then, over the last decade, we can say that we have grown together.”
Since 2012, Abad Hotels and Resorts has ensured real-time distribution across all 14 properties on 7+ OTAs, leading to several noteworthy business benefits, including 80% time saved daily with auto-update of rates and availabilities on OTAs, zero overbookings, enhanced OTA visibility, etc.
“As we sold about 10% more room nights in 2023, we also saw around a 14% spike in our revenue during the same year vs. 2022.” Manzoor added. “AxisRooms support is excellent. Be it implementing the channel manager at a new property or listing them on OTAs, we just ask them, and they get it done for us. Precisely speaking, AxisRooms understands what a hotel needs to sell more via OTAs.”
“We are delighted to see Abad Hotels and Resorts achieve its desired results with our Channel Manager,” said Ravi Taneja, Chief Operating Officer of AxisRooms. “With our powerful distribution capabilities, we aim to help more hotels boost their OTA sales potential and generate more revenue.”
